By Tom Callahan
In this definitive biography, veteran sportswriter Tom Callahan shines a focus on one of many maximum golfers ever to play the sport: Arnold Palmer.
The winner of greater than 90 championships, together with 4 Masters Tournaments, Arnold Palmer was once a legend of twentieth-century game: a supremely talented competitor loved for his strong hitting, his nerve at the vegetables, and his nice rapport with enthusiasts. probably specifically else, Palmer was once the explanation golf's acceptance exploded, because the king of the hyperlinks helped outline golf's golden age besides Jack Nicklaus and Gary participant.
In addition to his expertise at the golfing direction, Palmer used to be a super entrepreneur off it, and one of many first sportsmen to create his personal winning advertising and marketing model. Forging an alliance with activities agent Mark McCormack, Palmer switched over his acceptance into profitable bargains, and helped pave the way in which for the multi-million-dollar contracts that experience turn into normal for stars throughout all activities. yet past his enterprise acumen, Palmer was once consistently a larger-than-life personality; full of nice tales from the main humans in Palmer's lifestyles, Arnie is an pleasing and illuminating portrait of a notable guy and his remarkable legacy.
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Arnie: The Life of Arnold Palmer by Tom Callahan